Shopify announced today that it’s launching a new “Shopify Collabs” offering to connect creators with merchants on its platform and give them a new way to make money. With this new product, Shopify says creators will be able to easily discover and partner with independent businesses.
Creators can get started by applying for a Shopify Collabs account, after which they will be able to browse for Shopify merchants that align with their audience. Once creators find brands they like, they can partner with them and curate a list of their products to share on social media using Linkpop, Shopify’s link in bio tool. When someone purchases a product using the link a creator has shared, the creator will receive a payment.
The company told TechCrunch the pay structure for Collabs can differ with each merchant and that creators can receive their funds directly through their PayPal account.
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