A slower-than-expected shift to e-commerce and decades-high inflation are among the headwinds slowing Shopify’s growth.
A slower-than-expected shift to e-commerce and decades-high inflation are among the headwinds slowing Shopify’s growth, but experts say these trends also have a significant bearing on the future of retail itself.
“We do not get the future right 100 per cent of the time,” Shopify’s president, Harley Finkelstein, told investors and analysts during the company’s earnings call Wednesday morning.
He was referring to a big bet the Ottawa-based company made during the COVID-19 pandemic, when lockdowns forced brick-and-mortar stores to go online: that the overall transition to e-commerce would continue its rapid acceleration once the economy reopened.
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